Earlier in May, we hosted a workshop at raye the store's pop-up in collaboration with Citizens of Soil - the award-winning olive oil brand (and proud Mimo customer!).  

Together, we explored one of the biggest challenges scaling FMCG brands face: being profitable on paper, but constantly tight on cash flow.

Michael Vachon, co-founder of Citizens of Soil, shared his experiences and we unpacked what happens when revenue is growing, but your bank balance isn't - and why it's more common (and solvable) than most founders think. 

Here's a quick snapshot of what we covered: 

• Why profitability ≠ financial health

• How to calculate and improve your Cash Conversion Cycle (CCC)

• What Michael learned scaling Citizens of Soil

• A free tool to benchmark your cash flow and working capital

That last point? It's our new Financial Health Check. Plug in your accounting software (Xero or QuickBooks), and get a free snapshot of your cash position, how it stacks up against industry peers, plus tailored tips to improve.